You don’t want just any website traffic to your site, you want the right traffic.
You want to attract an audience who is likely to become leads that can be converted to customers. Defining the “right” website traffic is the first step of building a digital strategy. Creating buyer personas, or, who your ideal customers/target audience is, helps you focus your message and be effective in your delivery.
Personas encompass the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type. Your personas are the people around whom your whole business is built.
And once you have identified these target personas, you can then take advantage of these tools to attract the right website traffic to your site.
Four Basic Tools to Attract Website Traffic:
Inbound marketing starts with content generation. Distributing content is the single best way to attract new visitors to your product or services. In order to get found by the right prospective customers, you must create educational content that speaks to them, answers their questions, and defines how your products or services can meet their needs or solve their problems.
Search engine optimization is something we talk a lot about on our blog. 78% of internet users research products and services and nearly 60% of B2B Consumers begin the buying process with informal research around business challenges.
The biggest majority of this research is done online! You need to make sure that you are appearing prominently when and where they search. To do that, should carefully and analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.
Your Website Pages
Your website’s pages are your digital storefront, so put your best face forward! Optimize your website to appeal to your ideal buyers and transform your website into a beacon of helpful content to entice the right strangers to visit your pages.
Driving good website traffic with successful inbound strategies are all about remarkable content – and social publishing allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.
These are just four high-level ways to drive website traffic and don’t even begin to scratch the surface of each. If you own a business and are struggling with driving good, converting users to your site, understanding the need for personas, or just creating an effective digital strategy, let’s touch base! We would love to help your business with your challenges!