Consumer-driven content is content created by consumers themselves, rather than by marketers. It’s an effective way to engage customers and build brand loyalty.
The Ultimate Rank and Win With Consumer-Driven Content Strategy
Understand the Value Proposition
Consumers are increasingly turning to social media platforms as a source of news and entertainment. Brands need to understand what value proposition they offer to consumers so they can create content that resonates with them.
Create Compelling Headlines
A headline is one of the first things people see when they land on your website or mobile app. It’s also one of the few places where you have complete control over the message you send. Make sure your headlines are compelling enough to draw users into reading more.
Write for Humans First
If you’re writing for humans, make sure your copy is clear, concise, and easy to read. You should avoid using jargon and technical language unless you’re writing specifically for an industry audience.
If you’re writing to attract search engines, focus on providing relevant, high quality content that answers searchers’ questions. Include keywords in your title tags and meta descriptions so that they appear in search results. Also, use Schema markup to provide additional details about your content.
Focus on User Experience
Consumers will only share content with other people if they find it interesting, useful, and relevant. To do this, you need to understand what makes them tick. What motivates them? How do they feel when they interact with your brand? What do they expect from you?
You also need to consider the context of your content. Are you sharing content on social media channels where users are more likely to engage with short posts? Or are you posting longer articles on websites where readers spend more time reading?
Are you in the Springfield, Illinois, Decatur, Illinois, or Lincoln Illinois area and need help developing a consumer-driven content strategy? Contact us today!