Customers will quit interacting with a website that is badly designed in about 38% of cases. Another 38.5% make decisions about a company after taking a quick look at its website.
Nearly 50% of visitors select competitors instead when they have a bad online user experience.
If you’re not maintaining your company’s website, you might want to think about hiring a website design firm this year. You can begin appealing to your target market with their assistance. You might find it simpler to draw customers, build your reputation, and make sales online as a result.
Not persuaded? Find out nine good reasons to work with a seasoned website design firm right now by reading on!
9 Reasons You Should Hire A Website Design Agency
1. Extensive Study
You must first gather information in order to create a website that appeals to your ideal clients. Otherwise, you might not consider your audience when making design decisions.
This research can be gathered for you by an expert website design firm. They are able to identify your customers and their interests. Afterward, they might base their site design decisions on the preferences of your clients.
You may increase your lead generation by personalizing your website with your audience in mind. Customers will see that you are concerned about their demands. As a result, they might be more likely to favor your brand over one of your rivals.
2. Improved User Experience
After a negative user experience, nearly 90% of consumers won’t visit the same website again. Meanwhile, poor usability is the reason why 70% of internet enterprises fail.
However, only 55% of businesses carry out any kind of user experience study.
Visitors may leave your website without looking at additional pages if you don’t prioritize the user experience. Your bounce rate will rise with each departure. Your organic rankings on search engines like Google may suffer if your bounce rate is high.
Future customers will have a harder time finding your company online if you have lower rankings.
Choose a website design firm that is aware of current developments in user experience design. They can assist you in creating a user-friendly and appealing website.
Your pay-per-click (PPC) advertising and search engine optimization (SEO) initiatives can both benefit from enhancing the user experience on your website.
3. Improved SEO
Your website’s search engine ranking may improve with SEO. Higher ranks will assist you in producing:
- Brand recognition, awareness, and visibility
- Visitor volume, leads, and sales
- Good backlinks
- Credibility, fidelity, and brand trust
- A greater ROI
- Your SEO efforts may be impacted by your website design.
For instance, Google uses “mobile-first indexing,” which means that it looks at your website’s mobile version first before calculating ranks. If your website isn’t mobile-friendly, your rivals may show up before you in search results. A competitor’s website might be visited before a potential customer of yours.
A web design and development company that also provides SEO services is something to look for. They may create a website for you with SEO in mind. Then, you can employ both digital marketing techniques to support the expansion of your company.
4. Stay Current With Trends
Your website may appear dated and out of date if you aren’t using the most recent web design trends. Customers might believe that your entire company is antiquated. As a result, they might doubt your credibility.
Choose a website design company that follows the most recent design trends. They’ll make sure you stay current.
They may also assist you in outpacing your rivals and capturing the attention of your target market.
5. Establish Authority and Trust
Your credibility is 75% influenced by the look of your website. Just by taking a quick look at your website, consumers will draw inferences about your legitimacy.
In fact, almost 50% of customers cite the appearance of a website as the most important indicator of a business’ credibility. People won’t start shopping at your store if you lack credibility. Instead, visitors will begin to leave your website before reading your material.
Keep in mind that a higher bounce rate could result in a decline in your organic search engine results. Without high ranks, you can have trouble in the future building brand trust and website traffic.
Work with a reputable website design business to prevent that. Through the layout of your website, they may assist you in building your credibility.
Professional web design services can elevate a small company’s image to that of an industry rival. Your design and other components, such as customer testimonials, can help you establish your trustworthiness. Developing your reputation inside the market might persuade more consumers to believe in your company.
In fact, 85% of consumers place an equal amount of trust in personal recommendations from friends and online evaluations. You can build your trust by making a few little adjustments to your website, such as adding testimonials or thought-provoking blog pieces.
You might even establish yourself as a thought leader in your field, earning the trust of new clients as a go-to resource.
Building brand loyalty over time is possible with the aid of brand trust. You’ll also produce repeat sales as you draw in returning clients. Your ROI might increase, allowing your company to expand over time!
Do not let a bad, unattractive website harm your company. Instead, think about making a request for expert website design services this year. With assistance, you can build a stunning website that can propel your company to new heights.
6. Skill and Knowledge
If you don’t have a lot of experience in web design and development, it might be challenging to make wise design decisions. Your website may also look antiquated and stale due to design decisions you make. Keep in mind that the style of your website might affect your trustworthiness and lose you potential customers.
Invest in your web design business instead of doing it yourself. You can benefit from their many years of practical experience in the field. You can make better design decisions if you make use of their experience and knowledge.
Let your design team know about the past flaws you’ve encountered.
People might abandon your website, for instance, without reading your material. It’s possible that they are having trouble navigating or reading the content.
They can assist you in keeping up with the most recent style fads while making sure your website appeals to your target audience. Making better judgments based on their knowledge will enable you to use your website as a powerful tool for marketing your company.
7. Increase Conversion Rates
You may increase conversions by improving the design and development of your website.
You’ll initially find it simpler to raise your organic search engine rankings. Keep in mind that more website traffic can be generated by having higher ranks. Increasing the number of visitors to your website might aid in increasing lead and sales generation.
It may be simpler for customers to learn about your company by improving your website.
You can draw attention to the advantages and features that your goods and services provide. You can assist customers in identifying your distinctive value offer. As a consequence, it will be simpler for you to stand out from rivals in your niche.
When customers identify your experience, knowledge, and distinctive value, they might want to try your brand.
While this is happening, updating your website will enable you to maximize conversions.
For instance, you could include a catchy button on the navigation bar to promote quick conversions. Your forms can be made easier to fill out by doing so. If you want to increase conversions before visitors depart, you can also add a chatbot or a pop-up to your website.
Alternatively, you can include lead magnets on your pages to entice more visitors to submit their email addresses.
You might discover fresh chances to turn website visitors into leads or sales with the assistance of an expert website design business. Your ROI will increase, enabling your company to expand.
8. Save Both Time and Money
Trying to create a website on your own might take a lot of time and be a disaster. You may use that time to expand your business or assist clients instead. In the interim, you can squander money on useless builders or plugins.
This year, spend money on expert website design services rather than squandering time and money.
Your website can be strengthened and become a marketing tool by selecting a design firm with experience. You can convey your worth, knowledge, and years of experience in your business through your website. Your ROI will increase if you can produce high-quality leads with the aid of a solid website.
You may expand by using your website to generate income rather than wasting money.
9. Make Your Whole Strategy Stronger
Every future digital marketing strategy you develop will be built upon your website.
Your website, for instance, will have your original blog content. Blogging can help you improve your natural SEO ranks.
Google considers your landing page’s user experience when calculating the quality ratings for your PPC advertising. Your cost-per-click may increase if you receive low quality scores. Additionally, you can lose important ad locations.
Your SEO, PPC, email, and social media marketing techniques will all benefit from improving your website. To attract new customers, you might develop an integrated, multichannel marketing approach.
You may be able to increase sales and improve return on investment by developing a unified plan.
Amazing Websites: Work with a Website Design Agency Today
Avoid letting your outdated website compromise your digital marketing plan. Instead, think about working with a website design business this year. You can use an expert team to transform your website into a powerful marketing tool.
With assistance from a knowledgeable team, begin building a website right away.
Want to make the website of your dreams a reality? We can help!