Once you’ve attracted website visitors, the next step is to convert those visitors into leads by gathering their contact information. At the very least, you’ll need their email addresses. Contact information is the most valuable currency there is to the online marketer.
Four Important Tools To Convert Visitors To Great Leads
1. Forms
In order for visitors to become leads, they must fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.
2. Calls-to-Action
Calls-to-action are buttons or links that encourage your visitors to take action, like “Download a Whitepaper” or “Attend a Webinar.” If you don’t have enough calls-to-action or your calls-to-action aren’t enticing enough, you won’t generate leads.
3. Landing Pages
When a website visitor clicks on a call-to-action, they should then be sent to a landing page. A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. When website visitors fill out a form on a landing page for the first time, that visitor becomes a lead. Even simple out-of-the-box solutions like Instapage or Unbounce will do the trick.
4. Leads
Keep track of the leads you’re converting in a centralized marketing database. Having all your data in one place helps you make sense out of every interaction you’ve had with your contacts – be it through email, a landing page, social media, or otherwise. This allows you to optimize your future interactions to more effectively attract, convert, close, and retain your buyer personas.
Of course, there is no one-size-fits all approach to digital strategy. While many of the components may be consistent across many markets and for many audiences, a successful strategy is developed for a specific product, company, or target audience.
If you have a business in Springfield, Decatur, Lincoln, Peoria, Champaign, Bloomington, or anywhere else in Central Illinois that is struggling with converting visitors into strong leads, don’t hesitate to reach out to us to see how 1981 can help!
