5 Great E-Commerce Website Design Tips

E-commerce has become an increasingly popular way for people to buy goods and services on the internet. It offers several advantages over traditional retail stores, including lower costs, convenience, and greater selection. However, it also comes with its share of risks, so it’s important to understand how to set up an effective e-commerce business.

5 Great E-Commerce Website Design Tips

Create an Online Store That Works For You

There are many different ways to run an e-commerce website. And while each method has its own pros and cons, one thing remains true across the board: the success of any e-commerce site depends largely on the quality of the product being sold. If you’re selling something that isn’t very good, then no matter what you do, you won’t succeed.

The first step in creating an online store that works for you is choosing a platform that allows you to sell high-quality products at competitive prices. Once you’ve chosen a platform, you should consider whether you want to use a third-party fulfillment service or handle shipping yourself. Third-party services offer a variety of benefits, such as free listings on search engines and easy integration into shopping carts. However, if you choose to handle shipping yourself, you must be able to provide excellent customer service and ensure that your customers receive their orders quickly and without hassle.

Choose The Right Platform

It’s also important to choose the right platform for your business. While WordPress is by far the most popular option, there are other platforms available. For example, Shopify is another popular choice because it allows you to set up your own storefront without having to pay monthly fees.

When choosing a platform, consider what features you want to include in your store. Do you want to sell physical products? Or would you rather focus on digital goods? If you plan to sell both online and offline, then you might want to look into a hybrid solution such as WooCommerce.

When deciding which platform to use, think about whether you want to sell physical items or digital downloads. If you plan to sell physical products, then you should check out Amazon, eBay, Etsy, and Alibaba. These sites allow you to create your own storefront and accept payments from customers around the world. However, if you prefer to sell digital downloads, then you should check into Shopify, Big Cartel, and Magento. These platforms offer similar functionality, but they also allow you to customize your storefront and add additional features.

Build Trust With Customers

If you want to build trust with customers, then you need to make sure that your website looks professional and trustworthy. This means making sure that your site has a clean design, clear navigation, and easy checkout process. You should also ensure that your site loads quickly so that visitors won’t leave before completing their purchase.

When people visit your website, they expect to find a well-designed, user-friendly site that makes it easy to navigate and complete purchases. In order to create a positive customer experience, you must make sure that your site is optimized for mobile devices. A responsive website automatically adjusts to fit different screen sizes, which helps users browse your site without having to scroll horizontally or vertically.

Focus On Customer Service

A good customer service strategy will go a long way towards building trust with your customers. It’s important to provide excellent customer support through live chat, email, phone calls, and social media channels. Make sure that your team members are trained well enough to answer questions and resolve issues quickly.

When it comes to online shopping, there are many things to consider. For example, if you sell products that require assembly, be sure to include clear instructions and pictures of each step. Also, make sure that your website is easy to navigate and has a clean design. If you want to increase sales, offer free shipping options. And lastly, make sure that you have a strong return policy.

Be Consistent

You should also make sure that your website design is consistent across all platforms. This means that the same style of navigation, color scheme, and layout should be used across all pages. If you use different styles on each platform, users might become confused and leave your site.

The best websites are those that are easy to navigate and understand. A well designed website has a clear hierarchy of information, which makes it easier for visitors to find what they want. When designing your website, keep in mind that people visit your site from many different devices, such as desktop computers, laptops, tablets, smartphones, and smart TVs. Make sure that your website is mobile friendly, meaning that it works well on smaller screens. Also, make sure that your website is optimized for search engines, so that it ranks higher in search results.


A recent study showed that e-commerce sales are projected to reach $4.8 trillion by 2021. Of course, this massive growth is due in large part to the COVID-19 pandemic. However, the fact remains that more and more people are shopping online. As a result, it is increasingly important for businesses to have an online presence.

Of course, these are just a few high-level website mistakes and don’t even begin to scratch the surface of each. If you own a business in Springfield, Decatur, Lincoln, Bloomington, Champaign or anywhere else in Central Illinois and are struggling with building an engaging website, needing a fresh new site, or just wanting some new ideas to help drive leads, let’s touch base! We would love to grab a coffee with you and see how we can help your website drive more traffic!

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