Category: Email Marketing

Articles, news, and other fun stuff we find along the way.

4 Huge Email Metrics You Should Be Tracking
Email Marketing
Daniel

4 Huge Email Metrics You Should Be Tracking

Diving into the world of email metrics can feel overwhelming, but focusing on the essentials will help you gauge your campaign’s success. It’s all about

Conquering the Myths of Email Marketing Part 2
Email Marketing
Daniel

Conquering the Myths of Email Marketing Part 2

As we previously discussed, email marketing is a growing marketing channel, however there are multiple misconceptions about what goes into an effective email campaign. Conquering the

Conquering the Myths of Email Marketing Part 1
Email Marketing
Daniel

Conquering the Myths of Email Marketing Part 1

When SalesForce Marketing Cloud released their recent State of Marketing Report, it showed that, despite the rise of direct social and mobile marketing, email marketing

How To Drive More Website Traffic
Email Marketing
Daniel

How To Drive More Website Traffic

Whenever I’ve done a presentation about digital strategy and web marketing, I’m always happy to be introduced as the resident “nerd”.  This is because, among