Marketing automation is transforming the way businesses approach their growth strategies, offering an innovative solution to streamline operations and enhance customer interactions. As the marketplace
Diving into the world of email metrics can feel overwhelming, but focusing on the essentials will help you gauge your campaign’s success. It’s all about
A drip email marketing campaign, also referred to as automated email sequence, lifecycle emails, or autoresponders, is a set of marketing emails that are automatically
In the final part of our email marketing series (Read Part 1 | Read Part 2) we dissect four final myths about email campaigns and what
As we previously discussed, email marketing is a growing marketing channel, however there are multiple misconceptions about what goes into an effective email campaign. Conquering the
When SalesForce Marketing Cloud released their recent State of Marketing Report, it showed that, despite the rise of direct social and mobile marketing, email marketing
Earlier this week, we discussed how to measure the success of your email marketing efforts, but it might be good to take it back a
Email marketing is something we’ve done a lot of. When done correctly, it can have a fantastic ROI, despite the medium being very limiting for
Whenever I’ve done a presentation about digital strategy and web marketing, I’m always happy to be introduced as the resident “nerd”. This is because, among
In 2020 when the pandemic changed the landscape of everyone’s lives, businesses had to connect with customers through digital mediums. This resulted in a major
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