5 Strong Logo Design Trends for 2023

Logo design trends are constantly changing, so it’s important for companies to stay on top of current trends in order to keep their brands fresh and unique.

A good logo should be simple enough to remember and recognize, but also should be complex enough to convey the company’s message. In recent years, there have been several design trends in logo design that have become popular.

In this blog post, we will take a look at some of the most popular logo design trends and see how they can be used to create a logo that is both memorable and effective.

5 Strong Logo Design Trends for 2023

1. Bold Typography

Bold typography has been popular since the beginning of the printing press. It was used to emphasize words and phrases within text, as well as to set off headlines and subheads. Today, bold typography is still one of the most effective ways to grab attention.

The use of bold typography has become increasingly common in recent years. In fact, according to a study conducted by the University of California at Berkeley, nearly half (47 percent) of people surveyed said they prefer reading content that uses bolder fonts than standard ones. And while many designers think that bold typography should be reserved for headlines and other large sections of copy, there are plenty of opportunities to incorporate bold type into smaller pieces of text. For example, you could use bold font to highlight key points in a blog post, or to draw attention to important information in a product description.

2. Colorful Graphics

Bold colors are also very eye-catching. They make logos more memorable and easier to recognize. However, too much color can overwhelm a viewer. If you use bright colors, consider using them sparingly.

When designing a logo, keep in mind that people see things differently. Some people might be attracted to bold colors while others prefer softer hues. In addition, some people find certain colors more appealing than others. For example, red is often associated with love and passion, whereas blue is linked to calmness and serenity.

The best thing to do when creating a logo is to think about what kind of person you want to appeal to. If you’re looking to create a logo for a business that sells flowers, then you should consider using bright colors such as orange, yellow, and green. On the other hand, if you’re trying to sell a product that requires a lot of attention, then you should choose a color that is calming and soothing, such as blue or purple.

3. 3D Logos

3D logos are becoming increasingly popular because they add depth and dimension to a business’s branding. This type of logo has been used by companies such as Nike, Apple, and Google.

The use of 3d logos began in the early years of the 21st century, but they really took hold in the mid 2010s. In fact, according to a study conducted by the University of Michigan, nearly half (48 percent) of consumers surveyed said they were more likely to purchase a product if it had a 3D logo.

4. Handwritten Logos

A handwritten logo is a unique and memorable way to represent your company. It’s also a cost effective option. You can use a simple pen and paper to create a logo that looks professional and timeless.

If you want to get creative with your logo, try using a typewriter. Typewriters were once used to create logos for companies such as IBM and Coca Cola. The process involves typing a word onto a piece of paper, then cutting it out and pasting it into place.

5. Minimalistic Designs

If you’re looking for a more minimalistic approach to your business branding, then you should consider using a minimalist logo design. This type of logo is often used by companies who want to convey a sense of simplicity and elegance.

A minimalist logo design is one that uses very few colors and shapes. The most common minimalist logos use black text on a white background. However, there are many other ways to create a minimalist logo design. For example, if you want to incorporate a color into your logo, you could choose a light shade of blue or green. You could also add some simple geometric shapes such as circles or squares.

If you’re looking for a new logo design, consider using a minimalist approach. Many people think that minimalism means having a plain, boring logo. But, in reality, a minimalist logo design can be anything from a simple line drawing to a complex illustration. In fact, minimalist designs are often used in advertising because they are easy to understand and remember.


The latest logo design trends are all about creating simple, memorable logos that can be easily identified across all platforms. This means that gone are the days of intricate, detailed logos that are hard to read at a small size. Instead, designers are focusing on creating clean, flat designs that can be reproduced consistently across all mediums. In addition to being easy to read and recognize, these new logos are also much easier to design, which means that businesses can save both time and money when they update their branding.

Of course, these are just a few high-level logo and branding tips and don’t even begin to scratch the surface of each. If you own a business in Springfield, Decatur, Lincoln, Bloomington, Champaign or anywhere else in Central Illinois and are struggling with brand identity or are just wanting a fresh new logo, let’s touch base! We would love to grab a coffee with you and see how we can help your website drive more traffic!


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