The nature of your target demographics, as well as the items and services you sell, will determine the best advertising platforms for you. Most digital platforms allow for online advertising at this point. That being said, if you’re having problems determining the appropriate channel for your purposes, here are several alternatives to explore:
Online Advertising Platforms for Small Businesses
By far the most popular social media network is Facebook. Every month, almost two billion people visit the website.
Despite its primary purpose of connecting with friends and family, many users use Facebook to interact with their favorite brands. However, because algorithms are always changing, it is difficult to generate organic traffic from the site. Paying for Facebook ads is a tried and true method of getting your advertisements in front of your target demographic.
Facebook offers a variety of sponsored ad formats. Promoted posts display in users’ news feeds and seem like ordinary posts from your Facebook page. Display advertisements, on the other hand, can be seen on photographs, slideshows, and videos. The implementation of search advertisements is currently being researched.
The best feature of Facebook marketing is that it allows for market segmentation and targeting. While this involves little technical knowledge, it saves you money by ensuring that your advertisements reach people who are interested in your goods.
Google Ads is the most popular pay-per-click advertising platform since Google is the most popular search engine. You pay a little fee every time someone clicks on your ad listing in PPC marketing.
Bidding on high-intent keywords is the first step toward success in Google Ads. These are expressions used to indicate that a person intends to purchase something. For example, if you sell houses, consumers searching for phrases like ‘homes for sale in New Mexico’ will give you more value than wide and generic terms like ‘holiday rentals.’ To locate such high-intent terms, use keyword research tools.
Second, you should invest in targeting to reduce the cost of your internet advertising initiatives. For example, you can tailor your strategy so that your advertising only appear to those who fulfill certain characteristics, such as young people or women with average income. You can also limit your adverts to appear only during your business’s operational hours.
Finally, continuously strive to improve your Quality Score. This is a one-to-ten scale that assesses the relevancy of your adverts to the intended audience. With a higher quality score, your advertising are more relevant, and Google will charge you less for PPC while raising your ad ranking.
Instagram has 500 million daily visits, making it one of the most popular social media platforms. Despite Facebook’s large user base, the majority of people on this platform are either generation Z or millennial.
The majority of Instagram material comes in the form of images or videos. If this is the best way to promote your goods, it can be a great platform for connecting with your audience. Even better, you can include your company information in each post so that prospective buyers can easily find you.
However, in order to fully utilize the platform’s features, you must first download the mobile app. While this is convenient when on the go, it is unfavorable to prefer managing their activities on a desktop.
Display Ads on Google
Google Display Ads differs from Google Ads in that it employs images rather than text. Furthermore, Display Ads are not visible in search; they appear on a variety of websites across the internet. These advertisements appear on websites as banners or small boxes that promote a variety of products and services. They are frequently related to the content you are reading or the items you are purchasing online.
Those who oppose Display Ads argue that your intended audience may not see your listing at the appropriate time. This is because people who see the ads may be reading the news or watching videos instead of shopping. This exposure, however, is beneficial in raising brand awareness. Most marketers agree that a customer must be acquainted with a company before purchasing from it.
Twitter Ads can introduce your company to a large audience that you might not have reached otherwise. Promoted Tweets, which differ from regular tweets in that they can reach people who are not following you, are one type of Twitter Ad. Promoted Trends, which display specific trending topics on the user’s feed, and Promoted Accounts, which advertise your account to people who are likely to be interested in your products and services, are two other options.
Avoiding controversial topics is the best way to ensure the success of your Twitter Ads campaign. It would be ideal if you also had a reputation management team to deal with issues before they escalate.
With over 500 million professionals on LinkedIn, you have the opportunity to market your small business to professionals all over the world. This platform is ideal for showcasing your services to potential clients.
It enables you to promote your products and services through Sponsored Content, Sponsored InMail, Text Ads, Dynamic Ads, and Programmatic Display Ads. All of these features assist you in reaching the most relevant professionals, combining some advertising features, and personalizing advertising tactics or content delivered to your LinkedIn inbox.
For the best results, you should use a combination of online advertising platforms. Experiment with different channels to see which ones best suit your needs. Invest in targeting to ensure that your advertisements reach people who are likely to purchase from you. More importantly, examine the outcomes of each audience segment.
When you know how much traffic each channel generates, you can make adjustments to make the most of each platform. By improving your strategy, you can reduce advertising costs while increasing profits.
If the above seems too much for you, hire someone to do it for you. It will cost you, but the benefits will be well worth it.
This is only just the basics of a online advertising strategy, but are very core components to driving traffic to your brand’s online presence. If any of this seems confusing or overwhelming, you’re in luck! This is the stuff we live and breathe every day and would love to talk with you.