Color Contrast for Websites, Blogs & More

Color contrast is an important aspect of web design and accessibility because it helps users quickly identify content on a page. It also makes websites easier to read by reducing eye strain, and is especially essential for anyone with difficulty discerning between similar color contrasts.  Let’s dig in a little more about color contrast:

Color Contrast for Websites, Blogs & More

Why Is Color Contrast Important?

Color contrast is important because it helps people easily distinguish different elements on a page. This includes text, images, buttons, links, and other visual elements. If there isn’t enough contrast between these elements, it can make them difficult to see.

The Basics of Color Contrast

There are two main ways to create color contrast: using light colors against dark backgrounds and vice versa. Light colors are often used with white backgrounds, while dark colors are typically paired with black backgrounds. However, there are exceptions to this rule. For example, some websites use red as a primary color, which works well with any background.

Using Color Contrast to Create Better User Experience

In addition to creating color contrast, you should also consider the size of the font when designing your site. Smaller fonts work better with larger backgrounds because they make the text easier to read. Larger fonts work better with smaller backgrounds because they allow more space for the text to stand out.

Tips for Creating Great Color Contrast

There are two main ways to achieve good color contrast: using different colors and using different sizes. Using different colors means choosing contrasting colors for your text and background. You can use any number of colors, but keep in mind that some colors will work better than others. For example, red works well against white, while blue works well against black.

Using different sizes means making sure that the text is at least as large as the background. This ensures that the text stands out clearly. If the text is too small, it won’t be visible. If the background is too big, it will cover up the text.


In conclusion, there are many things to consider when designing websites, blogs, and other online media. One of the most important considerations is color contrast. It’s easy to overlook this aspect of web design, but it’s an essential part of creating a visually appealing site.

Want to check if your colors meet web accessibility standards? Check out this free color contrast ratio checker from Coolers!

Accessibility is incredibly important to our entire team. This is why when we start a website development project our sites are ADA compliant, including maintaining proper color contrast, from day one.  Reach out to us if you want to talk about what getting an accessible website for your business means.

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