It’s possible that you’ve read or heard about recent Google’s algorithm updates and are now concerned about the potential effects on your website and its position in the search results. Without a doubt, an algorithm change has the power to drastically lower website traffic and, in rare cases, completely eliminate a website from Google’s index. That implies that, in the worst event, no matter how many searches are done, including ones for your company name, your site will not be featured.
If one is so inclined to explore, Google has over the years given the public and the industry a ton of advice on how to best optimize a website. While they may not provide us the precise recipe for success, they do make it very obvious what not to do.
Do I Need To Worry About Google’s Algorithm Updates?
What Exact Algorithm Does Google Use?
The search engine’s algorithm is incredibly complicated, and many marketers find it astoundingly impressive. However, at the end of the day, it is a software program, and changes are occasionally made. There are no security patches or user experience (UX) enhancements included in these algorithm changes. Their only attention is on enhancing the search results.
Search engines concentrate on giving users the most relevant search results possible.
They do this by analyzing signals of all types, such as the caliber of the links pointing to your website, determining whether it contains a lot of spam, or even determining whether there are too many advertising obstructing the user experience for visitors. The algorithm takes in all of this data and calculates the value of each element.
What Do Search Engine Algorithm Updates Consist of?
These modifications were made for a variety of reasons. Like any successful business, Google is always working to enhance its offering and give users the best accurate search results. The algorithm is continually being changed and improved whether we in the industry see it or not. Only the major ones are typically identified and made public. These algorithm changes are massive and strong, but they have cute little names like Panda, Penguin, or Hummingbird.
The fact that many search engine optimization (SEO) experts try to find ways to make their websites rank despite Google’s best efforts is another important factor in the revisions. These “black hat” operators frequently use tricks to get around the rules or, to the best of their abilities, blatantly conceal their methods. These algorithms frequently take into account these techniques.
Many people today perform SEO work that is against search engine best practices, whether on purpose or simply by accident. They face the risk of getting caught and assessed a fine by doing so. Most websites won’t even be informed that they have an algorithmic penalty unless the violation is so significant as to result in a manual punishment. Their rankings will simply be artificially suppressed, and an experienced professional will need to undertake an audit to identify the root of the problem.
However, in the case of algorithm modifications, this is a circumstance where something that had previously worked no longer helps but really hurts the site. This fine may occasionally take effect immediately.
What Impact Do Google Algorithm Changes Have on My Search Engine Rankings?
There is a certain amount of reward in doing the right thing, without sounding religious. You can pretty well guarantee that your website won’t be affected by one of these adjustments if you focus on creating high-quality, original content and stay away from offers that claim to bring you on page one in three days. Simply apply the principle “if it sounds too good to be true, it probably is.”
The process of SEO is a marathon, not a sprint. The task you complete tomorrow is meant to have a lasting impact on next month, next year, and a very long time beyond that.
Best practices require a lot of work, and many SEO agencies find it simpler to use shortcuts. It’s similar to discovering an error in the IRS filing procedure that enables you to file wrongly and benefit temporarily even though you know it’s not a good idea. But sooner or later, an audit happens or a warning sign appears someplace, and you quickly understand there is an issue.
Many businesses will work harder at their SEO in an effort to boost it. No matter how hard you try, if the problem that caused the penalty for your website is not fixed, your boat will remain moored to the pier. Your website won’t move if you give it as much gas as you desire.
For instance, if your website contains a lot of pages with scant content (one or two phrases each page), adding 100 extra backlinks won’t significantly raise the ranks of these pages. The issue still persists and demands attention. Therefore, the best method to ensure that your website doesn’t suffer as a result of algorithm modifications is to adhere to Google’s best practices.
If all this talk about link building and referral traffic sounds like gibberish to you but you want to know more about SEO and how it can help your business in Central Illinois, please reach out to us! We live and breathe websites and search engine optimization and would love to talk to you about how we can help your business grow!