The unfortunate truth about owning a website for your small business is that you eventually need to redesign it. No matter how much time or money you spend developing your site initially, a redesign is inescapable. Design fads come and go, businesses change hands, and new business ventures flourish. The need for increased conversion rates and a better user experience are often the key reasons for a new website redesign, albeit the reasons differ from recruitment business to recruiting firm.
How Do I Know When I Need A New Website?
Your Leads Are Declining
Since the entire point of having a website is to draw possible clients and prospects that ultimately result in a placement, this one might seem apparent. Leads consistently declining is a sign of more serious problems. Although your company should take the time to identify the precise causes of the fall, the mere fact that it is occurring may be sufficient justification for a website makeover.
Your Visitor Interaction Has Dropped
It can be really discouraging to create blog articles, movies, and graphs only to have no one read or view them. However, it’s possible that the failure to encourage people to interact with you was due to your website rather than the caliber of the content you produced.
Your Page Speed Is Slow
How long do you wait before giving up and clicking another link on a website? If it takes more than three seconds for your site to load, 40% of visitors will leave. People visit websites to quickly find the information they require. When web pages take more than a few seconds to load, users will naturally click away from the site and visit a rival.
Your Design Is Dated
When users give comments on commercial websites, design issues are the most frequently raised issues. People evaluate a website’s aesthetics within seconds of accessing it, therefore you need to take it into account. Many consumers might not give a site a second opportunity if it is overly crowded or has a design that appears to be several years old.
Your Branding Isn’t Current
We discussed the opportunity for businesses to improve brand consistency through website overhaul. Customers may become perplexed if the design and feel of your website is much different from print materials and in-person displays. All branding must be consistent in order for customers to recognize the images and phrases that represent your business.
Your Website Is Broken
Avoid causing unneeded frustration on your website by having broken links, missing graphics, or inactive buttons. Broken website components might hurt your business’s reputation as well as its SEO. Although replacing damaged website components should be a top priority for all organizations, some websites lack the infrastructure for improvements. That is a clear indication that it is time to rebuild the website.
Your SEO Is Suffering
You have every right to be concerned about your company’s search ranking when you consider that 93 percent of consumers start their online experience with a search engine and that 75 percent of them just scroll through the first page of results. The launch of a new website is an excellent time to develop fresh paid and organic SEO tactics that will boost the ranking of your company’s website on search engine results pages (search engine results pages).
Your Business Is Growing!
A company that outgrows its website has a legitimate issue, but the issue still needs to be solved. Redesigning a website should be done in tandem with efforts to expand the business so that it can continue to meet user needs.
Before beginning the work of redesigning your new website, it’s crucial that you and your company take into account all of these indicators. You may get a clearer idea of what needs to be done to improve the user experience overall right away by using tools like Google Analytics.
Of course, these are just a few clues to needing a new website and don’t even begin to scratch the surface of each. If you own a business in Springfield, Decatur, Lincoln, Bloomington, Champaign or anywhere else in Central Illinois and are struggling with building an engaging website, needing a fresh new site, or just wanting some new ideas to help drive leads, let’s touch base! We would love to grab a coffee with you and see how we can help your website drive more traffic!