How To Make Your Ecommerce Website Stand Out

An ecommerce website has a huge impact on your business and it is important to know how to make it stand out among all the others out there. You can easily get lost in a sea of online stores if you do not know how to make your online store stand out.

So, without wasting much of your time let us quickly get down to the main issue:

How To Make Your Ecommerce Website Stand Out

Now before you start thinking of the best way to make your online store stand out, you need to first get yourself well versed with the basics. For example, you may have the best online store on earth but it still won’t help you if you do not have a basic understanding of ecommerce.

You need to know your ecommerce terms, you need to have a basic idea of what a website is and you also need to be well versed in search engine optimization (SEO) as well.

If you don’t know the basics of ecommerce, you will get lost in the maze of online stores.

What is an E-Commerce Website?

Ecommerce websites are similar to your standard website in terms of structure. A simple explanation of the web structure would be that a website has different parts, one of which is the homepage. On your homepage, you’ll have links, images, videos, a title, and a description.

The same holds true for your ecommerce website. But in addition to all this, you’ll also have a homepage for your ecommerce website. It is often referred to as the product page and this is where you’ll showcase all your products.

However, unlike a typical website, you will also have a category page. It is similar to the homepage of your standard website and the only difference is that you’ll have a listing of your products under that category.

Another important point to note is that you will have an “About Us” page, just like a typical website. This page is similar to the home page of your ecommerce website.

Why do we need to mention these things?

It is important to note that ecommerce websites do not follow the normal web design principles that most of us are accustomed to.  Most of us are accustomed to the way a website looks when it is completed. We usually check the code and make sure it is working properly.

But in the case of an ecommerce website, you cannot do that. For one, you do not have the coding part of a website. So, the only way to know if your website is working properly is by actually visiting it.

The same applies for your ecommerce website. If you cannot visit it, you cannot be sure if it is working properly. So, we have established that you need to get to know the basics of ecommerce websites.

The next step is to ensure that your ecommerce website is easy to navigate and understand.  Make sure you have a good navigation menu on your website so that your visitors do not get lost when they visit your website.  Once they get into your website, you will need to make sure they understand what you’re trying to sell.

You will also need to keep them there as long as possible. This is the main reason why you need to make your ecommerce website easy to navigate and understand.

Once you have achieved all this, you will be able to use the same techniques to make your online store stand out from the rest.

How to make your online store stand out:

Now that you are aware of the basic differences between a traditional website and an ecommerce website, let us get down to the real issues of making your ecommerce website stand out.

First of all, the first thing you need to do is establish a unique selling proposition (USP).

A USP is what sets you apart from your competitors and it is a crucial element of any business. Once you’ve established your USP, you can use that to make your online store stand out from the rest.

You will want to come up with a unique and effective message that will capture the attention of the visitor.

Once you have your unique selling proposition, you need to communicate it to your visitors.  You can do this via email or social media. It is important to ensure that you have a clear message.  When it comes to email marketing, you will want to use the right tone.

For example, you will want to use a friendly and casual tone when you send an email to your existing customers.

On the other hand, you will want to use a more formal and professional tone when you reach out to prospective customers.


As we’ve mentioned many times, search engine optimization – and especially when it comes to ecommerce – is a constantly evolving industry, and one that you can’t afford to not be taking seriously when it comes to marketing your web presence in 2015.  As new strategies and technologies emerge in the not-so-distant future, it’s important for you to be ensuring that your site is not only compliant with what’s happening in the search engine space, but that you’re more knowledgable and ahead of your competitors.

If you are interested in learning more about search engine optimization and search engine marketing, please reach out to us – we’d love to talk with you more!

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