The Basics of Pay Per Click Advertising

Pay Per Click (PPC) is a type of online marketing that involves paying for each visitor to your website. PPC campaigns are usually very targeted, meaning that you will only pay when someone clicks on your ad.

Pay per click advertising can be a great way to get your business in front of the right audience with the right message. However, if you’re not careful, it can also be a great way to waste a lot of money. Here are some basics to get you started:

The Basics of Pay Per Click Advertising

Why Should You Advertise Online?

There are several reasons why you should advertise online. First, it’s cost effective. If you spend $100 per day on Google Ads, you will reach more people than you would with traditional media. Second, it’s highly targeted. With PPC, you can choose exactly who sees your ad. Third, it’s measurable. You can see how much money you spent and how many visitors clicked on your ad. Fourth, it’s flexible. You can set up different campaigns at any time, so you can test new ideas without having to wait until the next budget cycle. Finally, it’s easy to manage. You can easily track your results and make changes as needed.

The internet has changed everything from how we shop to how we communicate. Now, there are countless ways to market your business online. One of the most popular methods is Pay Per Click (PPC), which allows businesses to bid on keywords related to their products or services. When someone searches for those terms, your ads appear on the top of search engine results pages.

Choosing The Right Platform

To start, you need to decide what platform you want to use. There are three main options: Google AdWords, Facebook Ads, LinkedIn Ads, and more. Each has its own strengths and weaknesses.

If you’re new to PPC advertising, you might be wondering which one is right for you. The answer depends on your budget, your goals, and your target audience. For example, if you’re looking to drive traffic to a specific landing page, then Facebook ads would be a better choice than Google AdWords. However, if you’d rather focus on increasing brand awareness, then Google AdWords could be a better fit.

Setting Up Campaigns

Once you’ve decided on a platform, you need to set up campaigns. A campaign is a collection of ad groups. An ad group contains multiple ads with similar targeting criteria. You can also add negative keywords to exclude certain terms from appearing in your ads.

When setting up a campaign, you should consider what type of audience you want to target. For example, if you sell products online, you might want to create a campaign that targets people who live in New York City. If you sell services, you might want to target people who live in San Francisco.

Managing Ads

To manage your PPC account, click “Campaigns” at the top of your dashboard. Then select “Ad Groups” under “Manage Campaigns.” This will take you to a screen where you can see all of your ad groups. If you’re not sure what an ad group is, think of it as a group of ads that share common targeting criteria.

Once you’ve created an ad group, you can add keywords to it. You can also create negative keywords, which prevent certain terms from appearing in your ads. For example, if you sell shoes online, you might want to exclude the keyword “shoes.”

Tracking Results

Once you’ve set up your campaign, you need to track results. You can do this by clicking “View Reports” at the bottom of your dashboard. Here, you’ll find reports that show how much money you spent, how many clicks each ad received, and how many conversions each ad generated.

The first report shows how much you spent on your campaign. If you’re using Google AdWords, you’ll see a breakdown of how much you paid for each keyword, where your ads were displayed, and how many impressions each ad received.


Pay per click advertising is a form of internet marketing that allows advertisers to place ads on websites and only pay when those ads are clicked. It is a form of targeted advertising, where advertisers can target specific demographics, interests and even specific times of day. Pay-per-click advertising can be a very effective way to reach potential customers, but it is important to understand how it works before getting started.

This is only just the basics of a Pay per click strategy, but are very core components to driving traffic to your brand’s online presence. If any of this seems confusing or overwhelming, you’re in luck! This is the stuff we live and breathe every day and would love to talk with you.


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