The Importance of Having a Great Website for Your Business

Having a great website for your business should be an essential part of your marketing strategy. It should be easy to navigate, provide useful information, and look professional. This guide will teach you how to create a great website that helps your business grow.

The Importance of Having a Great Website for Your Business

Have a Clear Purpose

A clear purpose is one of the most important things to consider when creating a website. If you’re not sure what your purpose is, ask yourself these questions: What do I want my customers to feel after visiting my site? How do I want them to interact with me? Why am I doing this? These issues can be very important when building your site.

A good website should give you a feeling of: “I want to do business with you.” It’s like trying to explain the importance of a department store to someone who hasn’t shopped there before. The first thing most people will say is, “I don’t know anything about it.” By using clear and concise language, you can make your site very simple and easy to understand.

Be Mobile Friendly (and open to what’s next!)

It’s no secret that mobile usage has been growing at an incredible rate. According to Statista, there were more than 2 billion smartphone users worldwide as of 2017. That number is expected to reach 4.9 billion by 2020. This means that more people will be accessing websites through smartphones than desktop computers.

Plus, there’s a good chance that your desktop computer will someday be obsolete.  It’s not just smartphones that are disrupting how people access the world. Flat screen HDTVs have also been replaced by LCD televisions, and Internet of Things (IoT) devices such as smart speakers, fitness trackers and connected cars have also begun to change the way people work and live.

With more people accessing the Internet, it’s time to consider how the internet will affect your business in the future.

Create an Engaging Landing Page

A landing page is a web page designed to convert visitors into leads or customers. You can use a landing page to promote any type of product or service, but it’s especially effective when promoting online courses, ebooks, software, or other products that require a free trial before purchase.

Landing pages can be based on the type of product or service that you’re selling – as long as they relate to your keyword/keyword phrase. – and can be as simple or complex as you’d like. A landing page can also be used to influence your customers. You don’t want your visitors to leave your site just because they’re bored, so you may want to keep the landing page engaging; fun, informative, and interesting all at the same time.

To put it another way: people are interested in what you have to offer, so make your landing page something that’ll keep them wanting to read more.Finally, landing pages can be used for another purpose – as a set of free resources that visitors can use. Landing pages are an effective way to create an online presence and make you a valuable resource on the web.

Build Trust with Customers.

If you’re looking to build trust with your potential customers, then you need to make sure that your website looks professional and trustworthy. This means making sure that your site has a clean design, easy navigation, and clear call to actions. It also means having a strong brand identity that will help people recognize your company as an authority in its field.

While your website may look professional, the brand identity of your company is also important. This includes everything that you do to help establish trust with your potential customers. For example, your brand identity can include titles, slogans and visual design elements like fonts. These elements reinforce what you stand for and provide an image that is consistent with how other visitors expect your business to be.

In fact, a recent study published by Shareaholic found that 95 percent of consumers trust brands when they are presented with an image that matches their own idea of what a brand is. In other words, the image you choose can have more impact than any text you could use to convey your message.

Include Calls To Action

A website should not only provide visitors with information, but it should also encourage them to take some kind of action. Whether that action is signing up for a newsletter, downloading a white paper, or purchasing a product, there needs to be something compelling enough to convince them to do it. That’s why content on a website is so important.

A good page that is well written, informative, and relevant will make it easy for the visitor to take some kind of action, whether it be a purchase, sign up for a newsletter, or to do something else. This is an important point because content that is simply not engaging will get no clicks and ultimately lead to nothing more than spam. But if the content you provide on your website is engaging and relevant, chances are that it will also garner some interest from visitors. This increased interest will lead to more clicks, which will eventually generate revenue.

In the end, users are all about getting something out of the experience they have with your company or product.


Of course, these are just a few high-level web design tips and don’t even begin to scratch the surface of each. If you own a business in Springfield, Decatur, Lincoln, Bloomington, Champaign or anywhere else in Central Illinois and are struggling with building an engaging website, needing a fresh new site, or just wanting some new ideas to help drive leads, let’s touch base! We would love to grab a coffee with you and see how we can help your website drive more traffic!

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