5 User Experience Metrics To Measure Before Launching A Website

Launching a website is an exciting time. It can also be daunting, especially when you’re unsure of how the website will perform after launch. It’s important to have a list of user experience metrics that can be monitored and tracked to ensure that your website is successful. This blog will provide the key user experience metrics to measure before launching a website, as well as insights into why they are important.

Error Messages

If you’re launching a new product or service, you need to make sure that your website is user friendly. To do this, you need to measure the success of your website by looking at its usability metrics. These metrics will help you identify any issues with your website before launch.

The first step towards improving your website’s usability is to look at the error messages that appear when users try to access your site. You should be able to fix most errors without having to contact support. However, if you find yourself unable to resolve an issue, then you might want to consider contacting customer support.

If you notice that your website has a lot of errors, then you should take action immediately. For example, if you see a message that reads “This page isn’t working correctly”, then you should check whether there is something wrong with your code. If you find that there is nothing wrong with your code, then you should contact your web host.

Page Load Time

One of the first things users notice when visiting a site is its speed. If your site takes too long to load, visitors will leave before they even see anything. In fact, according to Google, slow loading times can cause up to 40% of users to abandon a web page.

The average page load time on a desktop is 2 seconds, while the average page load time on mobile devices is 5 seconds. That means if your site takes longer than 3 seconds to load, you could lose half of your traffic.

The best way to improve your site’s performance is to optimize it for mobile devices. Mobile sites tend to be much slower than desktop sites because they must download images, videos, and other large files. To help ensure that your site loads quickly, use responsive design, which allows your site to adapt to different screen sizes. You should also consider using caching plugins such as W3 Total Cache or WP Super Cache to reduce the number of requests needed to render pages.


A website should be designed with usability in mind. This means that it must be easy to navigate, so that users can easily find what they need without having to search for it. Users should also be able to quickly understand how to use the site.

The best websites are those that are intuitive and easy to use. If a website has too many steps to follow, then users won’t want to use it. In addition, if there are too many options available, users might get confused and end up leaving the site altogether.


To help ensure that your site is easy to navigate, consider using forms. These simple tools allow users to enter data into fields without having to leave your site. For example, if you sell products online, you could create a form where customers can enter their email address and shipping information. When they submit the form, you can send them a confirmation message via email.

Forms are a great tool for collecting customer feedback, allowing visitors to provide comments and suggestions. You can use forms to collect contact information, such as names, addresses, phone numbers, and emails. Forms can be used to gather demographic information, such as age, gender, occupation, income level, and interests. Forms can also be used to ask questions, such as what kind of product would be most useful to people, and whether they prefer one color or design over another.

Mobile User Experience

The mobile user experience (UX) has become increasingly important in recent years. In fact, according to Statista, there were 6.23 billion billion smartphone users worldwide in 2021, which means that the number of people using smartphones has increased dramatically in the last few years. And while most websites are still designed for desktop computers, many companies are now making sure that their sites work well on smartphones too.


User experience metrics are one of the most important measures of success when launching a website. A website should be designed with user experience in mind so that it is easy to navigate and the user is able to quickly find what they are looking for. Before launching, it is important to assess these user experience metrics to see how the website measures up. Not only will this help inform the decision to launch the website, but it will also provide valuable feedback for future design decisions.

Of course, these are just a few high-level website mistakes and don’t even begin to scratch the surface of each. If you own a business in Springfield, Decatur, Lincoln, Bloomington, Champaign or anywhere else in Central Illinois and are struggling with building an engaging website, needing a fresh new site, or just wanting some new ideas to help drive leads, let’s touch base! We would love to grab a coffee with you and see how we can help your website drive more traffic!


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