Why Accessibility In Digital Marketing Matters

Digital marketing tends to feel like a never-ending list of things to keep up on. What are the newest trends in design? How can we be more engaging for new visitors? What are best SEO practices? The list goes on and on, and I am sure adding one more thing feels like it might be just enough to make the house of cards tumble. However, accessibility shouldn’t be the last thing you add, but the first thing you start with.

Accessibility in digital media is important for people with disabilities. It helps ensure that all users can access content on websites, apps, and other digital media. This includes ensuring that text is large enough to read easily, images are clear and easy to understand, and audio works well for everyone.

What Is Inclusive Design?

Inclusive design means designing products and services so that they work well for everyone, regardless of age, gender, race, ethnicity, religion, sexual orientation, ability, or any other characteristic.

Why Does Accessibility Matter?

There are several reasons why accessibility matters. First, people with disabilities face barriers when trying to access online content. Second, there are more than 2 billion people worldwide who do not use the internet at all. Third, the World Wide Web has become a major source of news and entertainment for millions of people. Fourth, the web is increasingly being used as a platform for social interaction. Fifth, the web is becoming an integral part of our daily lives. Sixth, the web is changing how we learn, shop, communicate, and interact with others. Finally, the web is transforming the way businesses operate.

Best Practices For Creating Accessible Websites

One of the first steps toward creating accessible websites is understanding what accessibility means. This includes making sure that your website is available to everyone regardless of any disability. It also means ensuring that your site is easy to navigate and understand. An easy way to ensure a quality user experience is the utilization of internal links.

Accessibility is incredibly important to our entire team. This is why when we start a website development project our sites are ADA compliant from day 1.

Are you in Springfield, Illinois, Decatur, Illinois, Lincoln, Illinois, or beyond and in need of an accessible website developed? 1981 Digital is here for all your web accessibility needs.

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