We write a lot about social media on our blog, but it’s proven to be an essential part of any comprehensive digital marketing strategy. Here is the second part of our series of 15 social media power tips:
15 Simple Social Media Power Tips (Part 2)
Ride The Trends
Follow popular hashtags, events, topics, and even special events by sharing topical content that relates to them.
This is a heavy practice that is utilized in the digital space on almost every type of campaign and strategy. Test titles, styles of posting, voices, new platforms, and everything else. This is how you’ll find your target audience and learn what they are engaging with.
Create Great Content
If you want to succeed at social media, you need to start by creating great content. This means posting regularly, sharing interesting articles, and using images and videos that will attract attention.
Engage with Your Audience
Once you’ve got some good content going, it’s time to engage with your audience. Start conversations with them through comments, likes, shares, and other interactions.
It’s also important to measure results. If you’re not measuring what works, how do you know what needs improvement?
One of the biggest mistakes people make when creating a social media strategy is being inconsistent. This means posting different kinds of content at different times of day, using different hashtags, and posting on different platforms.
Engage with People Who Matter
If you want to build a successful social media strategy, you need to engage with people who matter. That means finding out what kind of content resonates with them, where they spend their time online, and how they prefer to interact with others.