4 Things You Can Do To Increase Page Load Time

Page load speed has become an important factor in determining how well a web page performs. The faster a page loads, the better for users and search engines alike. This article will show you how to improve your page speed and rank higher on Google Page Speed Insights.

4 Things You Can Do To Increase Page Load Time

1. Reduce Image Sizes

There are many ways to reduce image sizes without losing quality. One method involves using CSS3 to resize images. Another option is to use a tool such as TinyPNG.com to compress images before uploading them to your site. You can also use tools such as Photopea (free), GIMP (free) or Photoshop (paid).  Even easier, if you are using a content management system like WordPress (which we will always recommend!), there are plugins, such as as Imagify (paid) and reSmush.it (free) that will do the heavy lifting for you!

2. Minify JavaScript & CSS

Another common method is minifying JavaScript and CSS files. Minification removes unnecessary characters from code, which reduces file size and speeds up download times. Another method is using gzip compression, which compresses data before sending it across the Internet. Gzip works by taking large blocks of text and breaking them into smaller chunks. This makes the data much easier to send across the network.

3. Use A Content Delivery Network

Content delivery networks (CDNs) are used to deliver content from one server to many servers around the world. A CDN helps reduce latency because it delivers content closer to where people are accessing the site. In addition, a CDN allows you to use fewer resources than if you were hosting content yourself.  You can find our websites riding on Cloudflare or KeyCDN.

4. Reduce HTTP Requests

You can reduce the multitude of server requests from different parts of the site. For example, if you have a blog post that includes images, videos, and other media, then each one of those files needs to be loaded separately. If you have a lot of JavaScript code on your page, then that script file must be downloaded as well. Another example is if you have a large image file, you could use a CSS background instead. Finally, you can optimize your HTML code to reduce the amount of data sent across the network.


These are just four very high-level tips for improving your page speed and don’t even begin to scratch the surface of each.  If you own a business and are struggling with building an engaging website, needing a fresh new site, or just wanting some new ideas to help drive leads, let’s touch base!  We would love to help your business with your challenges!

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