Are you considering creating a mobile app for your business? It may be a wise decision, as mobile apps are becoming increasingly popular and beneficial for businesses of all sizes. In this article, we will discuss five reasons why your business could benefit from having a mobile app.
5 Reasons Your Business Could Use A Mobile App
Customers Love Apps
If you haven’t yet developed an app for your business or website, now might be the perfect time to start. According to research conducted by Gartner, there were more than 23.7 billion apps downloaded worldwide in 2021 alone. And with the rise of mobile devices, smartphones, and tablets, customers are using them to access everything from banking to shopping to social media.
The key to developing an app is to understand what your target audience wants. “If you’re trying to sell something, then you want to create an app that’s going to help people find what they’re looking for,” says David Kappeler, CEO of Apptopia. “But if you’re trying to build brand awareness, then you want to develop an app that helps people learn more about your company.”
They Help Build Brand Awareness
Apps also help build brand awareness. In fact, according to a study published by the University of California at Berkeley, people who download an app are more likely to purchase products and services from brands associated with that app.
The study found that apps were most successful when they offered something unique. For example, if you want to promote your new restaurant, create an app that allows users to order food online and then pick it up at your location. Or, if you sell pet supplies, create an app that lets users search for local dog walkers.
They Increase Sales
An app can make your customers feel special. It lets them connect with you on a personal level, and gives them something to show off to friends and family. This makes them feel valued and appreciated.
Apps are a great way to keep your business top of mind. If you want to stay connected with your customers, then you should consider creating an app for your business. You can use apps to send coupons, promotions, and other information directly to your customer’s phone. You can also create an app that allows your customers to order products online. By using an app, you’re able to increase sales and build loyalty among your customers.
They Drive Traffic To Your Website
Apps also help businesses build brand awareness. People who download apps often share them with others, so when people see your company name on their phone, they might think “I should check out what this company has to offer.”
In fact, according to a study conducted by Google, nearly half of smartphone users use search engines to find new apps. That means if you want to get noticed, you need to be listed in the top results of those searches. And there’s one simple way to ensure that happens: create an app.
They Provide Customer Service
If you run a small business, chances are you’re not going to have a dedicated customer service team. That means you need to provide excellent customer service yourself. An app makes it easier for customers to reach you by providing contact information right at their fingertips.
In addition to making it easy for customers to get in touch with you, apps can help you keep track of important details about your business. For example, if you sell products online, you can use an app to send emails automatically when orders are placed. You can also set up reminders to follow up with customers who haven’t paid after a certain amount of time has passed. Apps can be used to collect data from customers, too. For instance, you could create an app that allows customers to rate your product or service. The data collected from these ratings can then be used to improve future offerings.
In conclusion, leveraging a mobile app for your business can be a great way to reach more customers, streamline processes, increase customer engagement, and generate more revenue. With the right approach, a mobile app can be a great asset to any business. If you’re considering creating a mobile app for your business, it’s important to consider the potential benefits, costs, and resources it will require. With the right team and resources, you can create a mobile app that meets your business needs and helps you reach new customers.
Did you know that 1981 builds has experience designing and developing affordable custom mobile apps? If you own a business and are interested in discussing how a mobile app can enhance your marketing strategy, let’s touch base!