5 Tips For An Effective Landing Page Strategy

Landing page best practices are essential for any business, and when it comes to online marketing, there are a few key aspects that must be considered. By understanding these basics, you can improve your website’s overall effectiveness. First and foremost, you need to create a compelling and engaging landing page. This page should encourage users to enter their information and sign up for your mailing list.

5 Tips For An Effective Landing Page Strategy

Create a Call To Action (or CTA)

A call to action (CTA) is what leads people to take some kind of action. It’s usually something simple like “Buy Now” or “Sign Up.”

The CTA should be placed at the top of your landing page. If you’re using a pop-up window, place it above the fold. If you’re using an overlay, put it below the fold.

Include Keywords in the Title Tag

If you’re using a CTA, make sure to include the keyword in the title tag so that search engines will find your page when users search for that term. This helps with organic rankings.

When writing the title tag, be sure to use keywords that are relevant to the content of your page. For example, if you sell dog collars, then “dog collar” would be a better choice than “dog collar tutorial.”

Add Images and Videos

Adding images and videos to your landing page will help boost your conversion rates. You should also use text links to direct people to other pages within your site.

Landing pages are often used to promote new products or services. However, they can be used for many different purposes. For example, if you sell software, you could create a landing page that offers free trial versions of your product. Or, if you sell books, you could create a page that offers free samples of your book. In either case, you want to include images and videos to draw attention to your offer. Also, you should add text links to other pages within your website. These links will allow visitors to navigate easily from one page to another.

Test Different Headers

There are several different headers that you can add to your landing page. These headers will make your landing page more appealing to visitors.

The first thing that you should know about headers is that there are two types of them: static and dynamic. Static headers are those that appear at the top of every web page. Dynamic headers are those that change based on what content appears below them. For example, if you want to show a video player above your headline, then you would use a dynamic header. If you want to show a text box instead, then you would use static headers.

Include Social Links

As mentioned above, you should also add a call to action (CTA) at the top of your landing page. This is where you tell visitors what they need to do next. It’s important to keep your CTA clear and concise so that visitors understand exactly what they need to do.

Additionally, a well-designed landing page includes social links. These links allow users to share content from your site with friends and followers on Facebook, LinkedIn, Instagram, YouTube, and other sites. Adding social links to your landing pages helps increase traffic and engagement.


Landing pages are an important part of any digital marketing strategy. They are the first step a potential customer takes on their journey to becoming a customer. Landing pages should be designed to greet the visitor, capture their attention, and convert them into a customer. There are a number of best practices that can be followed when designing a landing page.

If you have a business in Springfield, Decatur, Lincoln, Peoria, Champaign, Bloomington, or anywhere else in Central Illinois that is struggling with converting visitors into strong leads, don’t hesitate to reach out to us to see how 1981 Digital can help!

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